CATERER EATS OUT
Marketing
Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | Previous | Next Evaluating results of PROnce you've started a PR campaign, it's vitally important to monitor results carefully to ensure you're fulfilling your objectives and so that you can respond quickly if any coverage is misleading or negative. Handling the mediaOnce you've developed your key messages and have scoped out your planned PR initiatives, it's important to put in place the working processes you need in order to respond quickly and effectively to press enquiries. Marketing a restaurantA fully operational restaurant with trained staff in both the kitchen and front-of-house, and a menu backed up by a full larder and wine cellar, is ready to welcome customers. Planning a theme nightIs your business in need of a boost? Do your staff need perking up? If the answer is yes to both questions, then a theme night could provide a much-needed lift to both a restaurant’s finances and personnel.
Czech RepublicThe Czech Republic is getting to grips with a new phenomenon - chain restaurants. Lubomr Sedlk reports on the main players IndiaIndia is predicted to become the fifth-largest world economy by 2020. Chris Druce reports on one of the foremost emerging markets in the world today Ten Steps to BusinessWith all the new legislation to get your head around, you may lose sight of your sales strategy. Marketing expert Ann Elliott reckons that's a bad move A CoolerWilliams Refrigeration is now offering operators an even bigger capacity back-bar cooler with its three-door model, which stocks up to 278 bottles of 330ml. Legendary bars... and how to create themPerfection is a matter of perception. So how do you make customers recognise your bar as the perfect hotel bar? Phil Pemberton did some high-class lounging to find out Technology is the key to new social groupingsOne of the biggest challenges facing hoteliers today is categorising customers, because the old classifications have become redundant. Best Group Marketing Campaign Sponsored by Nestlé Foodservices
2004 winner: Hilton UK & Ireland
"The judges praised the group for hitting all its objectives and exceeding its target within just seven months from launch" Last year's judging panel took very little time to choose the winner of the Best Group Marketing Campaign Catey. The unanimous verdict was that Hilton UK & Ireland's Family Breaks campaign demonstrated an excellent understanding of the target market, clear objectives and quantifiable results. Hilton launched the campaign in May 2003 to improve its standing in the family market after extensive research had shown that, despite being the fastest-growing segment in the short breaks market, no on In briefBecker plans to be big on the party scene... British Beer and Pub Association launches Beautiful Beer campaign
Consumers are unimpressed by celebrity endorsementsTwo-thirds of shoppers are not enticed by food and drink products promoted by celebrity chefs, new research reveals. Richard Frost, Welcome Break KFC brand manager
Best Independent Marketing Campaign"It both hit objectives and came in under budget. That's what marketing is all about" The winners of last year's award in this category proved that where marketing is concerned often it's the simple approach that counts. Forget your gimmicks, stunts and convoluted branding exercises, Warren House, a stand-alone conference centre business in Kingston upon Thames, Surrey, can put its success down to clear objectives and thorough customer research. Together, these factors have produced clear, quantifiable results. The judges were looking for the most enterprising and effective campaign run by a single-unit hospitality business over the previous 12 months. And if there is any business out there that thinks it can match Warren House's achievements, then it may be in line to receive the 2005 award. The primary objectives of Warren House's campaign were to increase occupancy levels above the achieved level of 63% and exceed the sales budget for the final quarter of the tr Coffee Republic narrows losses as shake-up nears endCoffee bar operator Coffee Republic has nearly completed the painful restructuring programme that has seen it close 23 outlets in the past year, it said today. Why not shoot, eat and leave?
Pizza's great white hope
HMA announces award-winners
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