CATERER EATS OUT
Marketing
Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | Previous | Next Flying the nestThe airline industry has long been the dominant force in travel and tourism. Richard Lewis, managing director (Europe, Middle East & Africa) for the Preferred, Summit and Sterling hotel brands, looks at how hoteliers can continue to take a lead from airline practice - and learn from its mistakes Week 3: Setting up and getting goingIn part three of our special focus on starting your own business, we bring you the experts' views on how to market your company effectively, find the best staff and build up a strong supplier network. The Earl of Bradford tells us about the cunning plan that helped maximise his restaurants' presence on the internet and two journalists tell us why they've just opened their first hotel Getting started in marketingHow do you make your future customers realise what you already know: that your new business is the best thing to have happened to them for years? Dan Bignold asked two marketing experts, consultant Pamela Carvell and Alias Hotels marketing director Rupert Kenyon, for answers Use the internetOne canny operator has embraced the internet by launching several online guides where, not surprisingly, his own restaurants come highly recommended. Dan Bignold spoke to the Earl of Bradford How to......deal with celebrities Achieving the goal – helping your company to implement its business strategy“Strategy” is an over-used word but that doesn’t alter the fact that markets and the environment are constantly changing and you need a plan to keep ahead. InterContinental strikes deal with Lastminute.comHotel chain InterContinental has agreed a new relationship with online travel agent Lastminute.com, following the introduction of tough new criteria for companies that sell its hotel rooms over the web. Hoteliers warned of room sales pitfallsUK hotel operators looking to follow the innovative room-sales lead of hotel operator GuestInvest were warned of the potential pitfalls last week at the International Hotel Conference in Monte Carlo, Monaco. Scotland must promote itself to attract key overseas talentScotland needs to market itself better to overseas workers if the country's hospitality industry is to attract the best talent, says a survey from recruitment firm Chess Partnership. M&B to curb promotions to combat binge drinking
Room service? Send up Brad Pitt, please
VisitBritain to support only assessed hotelsVisitBritain has announced that from 2006 it will promote only hotels assessed either by itself, VisitScotland, the Wales Tourist Board, the RAC or the AA. Property Advice zoneMarketing your hotel restaurant to its full potential Discounting is bad for you, says hotels studyHotels that cut rates in order to fill their bedrooms during tough times may be shooting themselves in the foot, says a new report. How to......greet a guest London's hoteliers back Olympic bid with 40,000 roomsLondon's hotel chiefs have joined forces to back the capital's 2012 Olympic bid and have agreed to provide 40,000 affordable rooms for the event. Get your rates rightIn the first of a new series examining pressing issues for the independent hotel sector, Richard Lewis examines the pitfalls presented by rate transparency Your Shout: Rajul Chande, Elite HotelierBoost your revenue by being family-friendly Burger bar does its bit for the artsReal Burger World has hooked up with the Battersea Arts Centre in the staging of a new comedy called Vacaxion Vacaxion. Little Chef slims down - and may disappearThe trademark logo of roadside restaurant chain Little Chef may slim down so much he eventually fades away completely. Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | Previous | Next |
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