Media Information 2004

CatererSearch is the new home of hospitality on the web. A dedicated search engine, it covers all sectors of the industry from hotels and restaurants to pubs, bars and contract catering. The site holds all the vast information created by the editorial teams of all our titles as well as being a gateway to the information of the web that hospitality professionals need to work and succeed.

  • The two sources business decision-makers value most for finding work-related information are search engines and business-to-business (B2B) websites.
    (AOP Research, March 2005)
     
  • CatererSearch is the best of both of these.
    (Jim Wilkinson, Caterer Group Publishing Director)

Click here to view the AOP research in full.

CatererSearch offers analysis, data and job opportunities sourced from leading industry publications, a growing list of affiliate partners plus all the content exclusive to the site. That’s exactly what our users want.

  • All the content from Caterer & Hotelkeeper, Catering Update and Chain Leader UK.
  • Over 14,000 jobs online at any time.
  • A directory of 9,000 suppliers.
  • Daily news updates, with stacks of stories added every week.
  • An editorial archive of over 35,000 articles.
  • The CatererSearch100 – the most influential individuals in hospitality.
  • 1,000 commercial property listings.
  • Over 1,000 menu recipes for professional chefs.
  • Company profiles of the top 100 companies across hospitality.
  • A full range of advice, analysis and tools for new & existing businesses.

All of this content is accessible with our advanced search engine, providing our users – your potential clients – with all the business information they need to succeed.

  • 71% of business decision-makers have bought a product after seeing it on a B2B website
    (AOP Research, March 2005)


Launched as Caterer-online in October 2003, growth in traffic has been massive. Impressions have risen by over 300% and the number of unique users by 240%. We are engaged in an ongoing campaign of search engine marketing to continue this growth.
 

March 2005 Site Stats
Page impressions 1.1 million
Unique users 84,447
Number of visits 152,242


  • Fastest growing ad medium in history
    (IAB research April, 2005)

The internet is the fastest growing marketing channel in the UK: it recently eclipsed radio’s share of UK adspend**.

If you want a highly targeted route to reach professionals working in the hospitality industries, no other website can offer you access to a higher quality audience. Click here to see the latest internet adspend results in full.

Because CatererSearch offers the best aspects of a traditional business-to-business website and a search engine, we can offer highly personalised and targeted campaigns to our clients. You can match your product to our users’ search criteria and browsing patterns.

We offer a whole host of exciting, innovative and successful methods to get your message across to hospitality professionals:

  • Banners, buttons and sky-scrapers
  • A highly competitive recruitment advertising package
  • Email campaigns.
  • Enhanced directory and property listings
  • Online competitions
  • Much, much more….

For more details on exactly how we can help your business reach your target audience, click on the menu links or select the type of advertising you’re interested in below:

Display | Recruitment | Property | Directory

* “The role of B2B websites”, The UK Association of Online Publishers, March 2005. Click here for the full results
** “Online adspend full year 2004”, Internet Advertising Bureau UK, April 2005. Click here for the full results
 

Media Centre 2005