• 83% of business decision-makers have taken action as a result of advertising on a b2b website
  (AOP Research, March 2005)

CatererSearch offers you the opportunity to utilise a variety of ad formats to reach your audience. Whether building your brand, launching a new product or selling direct to your customers, we have the channel for you. Whether you want to reach the entire hospitality audience, by advertising across the whole of CatererSearch (Run of Site or ROS) or target your message on particular sections, we can help you get your message across.

Below you can find details of all the different ad types that you can make use of on CatererSearch. There are also examples of various successful campaigns, showcasing different creative approaches.

Banners | Pop Ups/Rich Media Overlays | Sponsored Emails | Competitions | MPU  | Search Advertising  | Sponsored Content | Creative Showcase

All advertisements are accepted subject to RBI's standard terms & conditions

Banners
Top banners allow you to communicate key brand and marketing communications messages with maximum visibility.
Skyscrapers provide even greater impact due to their size and functionality.
Buttons provide great versatility and invite user response with variable positioning options.

	Banner Type	Impressions	Rate
	Skyscraper / Top Banner	Over 100k	£25 CPM (cost per 1,000)
		Up to 100k	£30 CPM
	Buttons	Over 100k	£18 CPM
		Up to 100k	£24 CPM

• 54% of business decision-makers have made a purchase due to ads on b2b websites
  (AOP Research, March 2005)

Pop Ups/Rich Media Overlays:
Pop-up ads are a popular form of advertising that place a static commercial message in a user’s sight path. With the relevant creative work these can be a very effective format, especially in terms of building high recall rates.

Rich media overlays are adverts that appear above the content of a site, promoting your product or brand in an animated format. Offering sound and interactivity they demand the viewer’s attention and ensure the best possible response to your message.

Our sales team have access to high quality creative talent to ensure that you prepare the best possible campaign.

Click here to contact us here now for details on our competitive rates for pop-ups and rich media overlays (flash overlays etc)

Sponsored emails:
CatererSearch produce a number of regular email newsletters for our users covering everything from the latest news to the best recruitment opportunities. Sponsoring these allows you to raise your brand awareness and promote new and existing products in conjunction with CatererSearch’s high quality editorial content. Contact us now to find out how you can reach over 85,000 hospitality professionals.

We also offer bespoke mailings to our email database.

Competitions:
Sponsoring a competition on CatererSearch gives advertisers the opportunity to present themselves in an interactive format, as well as allowing data capture for follow-up promotion. Prizes can be connected to the product or brand being advertised or can be generic prizes, known to draw a large popular response.

Competition packages can also involve further email and on-site promotion.

MPU – Messaging Plus Unit
If your ad demands attention then this is the perfect format. A box appears from the 3rd column of the page, covering the text of the adjacent columns. With clever targeting and copy, this prominent positioning will bring fantastic results.

Search Advertising
Using our intelligent search software, you can sponsor a specific or generic search criteria; purchase as many key-words as you require, and whenever information on that subject is shown, so is your ad.

So, if you’re trying to promote your new breakfast cereal, sponsor the key-words food and breakfast and whenever our users search for these words, their results will be returned along with your message.

Sponsored Content
Make sure that your company or brand is top-most in the minds of hospitality professionals, and sponsor an entire section of CatererSearch, or individual articles. By specifying areas of the site relevant to you, when users click through to these sections or articles, your brand message will appear at the head of the page.

Contact Us
For full details on all of these packages, contact our sales team now.
Sales@CatererSearch.com
020 9652 4838

Creative Showcase
New Scientist subscriptions promotion
Newsletter sign up promotion
Flash Christmas greeting
EGtv
ICIS TV
Kellys flash streaming presentation
AOP entry – flash webcast
Flash movie
RADS flash minisite
EG Group football game
Community Care game
New year game
Computer Weekly Challenge game

Technical Specifications
Creatives (or tags) should be e-mailed to eric.williams@rbi.co.uk

As we use an advanced ad serving software package we can also:

• Set time and day specific ads, to show specific creatives according to the time of day or the day of the week
• Frequency cap your banner to limit the number of times an individual users sees it (either in total, or by day)
• Let our software select the best performing banner for you if you provide multiple banners