The Caterer Group now provides advertisers with a sophisticated multi-platform marketing solution that meets a range of objectives. Feature based advertising along side our thought-provoking editorial makes the business case for particular products and solutions, providing advertisers a great opportunity to position themselves as front of mind. The newly-developed online and Buy It solution not only helps advertisers build their brands, it also drives direct sales leads and contact with potential buyers.
The Caterer Group features programme is structured to give you a number of opportunities in any given month to reach a variety of audiences across a number of platforms maximising the reach of your message. Each month there will be at least two Inside series features one will focus on a particular area of food, and the other on equipment. These features will be further supported with quarterly Inside Series features on beverages, technology and contract catering.
To quantify our editorial excellence, over the past 12 months Caterer and Hotelkeeper’s stories have received 9 mentions in the national press and 113 mentions in regional magazines. Our readers are certainly happy, 97%* of respondents think that Caterer and Hotelkeeper contains information that is useful to them in their job. 95%* think Caterer and Hotelkeeper covers topical issues from an interesting angle. 92%* would recommend it to a colleague.
The Caterer Group are market leaders in the arena of equipment
product advertising and has a strong reputation as a great platform
for brand advertising. The more robust integrated approach to
product advertising across the Caterer Group will now provide
advertisers with multiple opportunities to position their brands or
drive sales leads throughout the year. To meet the needs of
equipment advertisers there will now be 20 Inside Kitchens features
in 2008. Each will include an in-depth feature on a particular type
of equipment.
The contract sector is a complicated and demanding area of the industry. As the needs of this industry and its supply chain are different to much of the rest of the market each quarter an Inside supplement, newsletter and Buy It will focus on specific cost and profit sector concerns.
Each quarter we will take a look at a burning technological issue facing the industry. With expert advice and case study on how technology solutions are driving hospitality businesses forwards
From tea and coffees to beers wines and spirits the wet trade impacts on every sector of the industry and every size of operation. On a quarterly basis we will explore the forthcoming trends, latest products on the market and operator opinions on all aspects of the sector.
Download the features list for 2008 here
* Caterer and Hotelkeeper reader survey 2007