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CatererSearch Audience

Key stats

  • 94% of hospitality professionals have Internet access* (at work, at home or at both work and home)
  • 82% of business decision-makers use business to business (B2B) websites**
  • 54% of business decision-makers have made a purchase due to advertising on B2B websites**

Traffic

  (Figures for Jan 2008)
Page impressions (per month) 765,700
Unique users (per month) 181,800
Visits (per month) 222,550
Active email subscribers 56,000

User profile***

Main job function  
Manager 15%
Student 13%
Senior Manager 12%
Sales / Marketing 10%
Chef/Food preparation 10%
CEO/Board Director/MD 5%
Owner/Proprietor/Landlord 5%
Hospitality sector involved in  
Hotel/Hotel Restaurant 29%
Contract catering 13%
Restaurant 12%
Supplier 10%
Pub/Brewery/Wine Bar/Club 9%
Training 6%
Leisure 4%
Other 17%
Type of Business worked for  
Head office of group/chain 31%
A site outlet of group/chain 29%
An independent outlet 40%

* Caterer & Hotelkeeper Reader Survey 2005
** AOP Research, March 2005
*** Figures taken from CatererSearch User Survey, June 2005

 

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