Trends & Data

PKF monthly hotel performance update - Industry data

(10 December 2008 11:37)
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London hotels saw revenue per available room (revpar) slide by 3.1% in the month of October 2008, according to preliminary figures from business advisors PKF.

Although the capital’s hotels managed to lift average room rate by 0.1%, the slowdown in business travel brought occupancy down by 2.7 percentage points.

Regional hotels saw all three performance figures fall during the month, with revpar down by 7.2%, room rates 1.5% lower than a year ago, and occupancy levels cut by 4.5 percentage points..

On the plus side, Leeds increased revpar by 0.6% to £59.36 while Liverpool’s status as European Capital of Culture for the year allowed to it boost revpar by 5.1% (to £69.61) on the back of a 1.2% growth in room rate to £82.93 and a 3.9% rise in occupancy to 83.9%.

“The continued global economic woes mean that the lack of growth experienced by many hoteliers in October were to be expected,” said Robert Barnard, partner for Hotel Consultancy Services at PKF.

“It is important to note that the falls overall were fairly moderate and the industry, while feeling the effects, is still holding its own.”

The figures are compiled monthly by PKF.

See also PKF Hotel Britain 2007 >>

Article continues below






OCTOBER 2008 (preliminary figures)

LONDON   2008 2007 Movement
Occupancy 83.8% 86.5% -2.7 points
Average room rate £147.45 £147.37 +0.1%
Revpar £123.61 £127.58 -3.1%


REGIONS 2008      2007    Movement
Occupancy 72.7% 77.2% -4.5 points
Average room rate £76.19 £77.13 -1.5%
Revpar £55.42 £59.70 -7.2 %



SEPTEMBER 2008

LONDON        2008 2007 Movement
Occupancy 82.1% 86.3% -4.2 points
Average room rate £143.60 £145.43 -1.3%
Revpar £117.82 £125.57 -6.2%


REGIONS 2008      2007    Movement
Occupancy 75.5% 77.9% -2.4 points
Average room rate £77.32 £77.17 +0.2%
Revpar £58.40 £60.16 -2.9%



AUGUST 2008

LONDON        2008 2007 Movement
Occupancy 83.1% 84% -0.9 points
Average room rate £133.28 £125.93 +5.8%
Revpar £110.75 £105.79 +4.7%


REGIONS 2008      2007    Movement
Occupancy 72.4% 73.9% -1.5 points
Average room rate £73 £71.63 +1.9%
Revpar £52.83 £52.96 -0.3%



JULY 2008

LONDON        2008 2007 Movement
Occupancy 88.2% 86.4% +1.8 points
Average room rate £161.64 £139.86 +15.6%
Revpar £142.53 £120.97 +17.8%


REGIONS 2008      2007    Movement
Occupancy 76.3% 77.4% -1.1 points
Average room rate £76.82 £74.94 +2.5%
Revpar £58.64 £58.05 -1%



JUNE 2008

LONDON        2008 2007 Movement
Occupancy 84.8% 87.3% -2.5 points
Average room rate £154 £143.81 +7.1%
Revpar £130.56 £125.58 +4%


REGIONS 2008      2007    Movement
Occupancy 74.9% 76.9% -2 points
Average room rate £78.77 £77.27 +1.9
Revpar £58.99 £59.47 -0.8%



MAY 2008

LONDON        2008 2007 Movement
Occupancy 81.1% 80.3% +0.8 points
Average room rate £138.93 £133.92 +3.7%
Revpar £112.72 £107.59 +4.8%


REGIONS 2008      2007    Movement
Occupancy 73.3% 73.5% -0.2 points
Average room rate £76.08 £74.46 +2.2%
Revpar £55.78 £54.77 +1.8%



APRIL 2008

LONDON        2008 2007 Movement
Occupancy 82.5% 79.3% +3.2 points
Average room rate £133.64 £120.99 +10.5%
Revpar £110.19 £96.01 +14.8%


REGIONS 2008      2007    Movement
Occupancy 73.7% 68.1% +5.6 points
Average room rate £73.90 £70.38 +5%
Revpar £54.44 £47.97 +13.5%



MARCH 2008

LONDON       2008 2007 Movement
Occupancy 79.5% 81.2% -1.7 points
Average room rate £123.20 £122.64 +0.5%
Revpar £97.91 £99.67 -1.8%


REGIONS 2008      2007    Movement
Occupancy 67.3% 71.1% -3.8 points
Average room rate £71.88 £72.20 -0.4%
Revpar £48.35 £51.35 -5.8%



FEBRUARY 2008

LONDON 2008 2007 Movement
Occupancy 78.4% 77.6% +0.8 points
Average room rate £128.98 £122.08 +5.7%
Revpar £101.06 £94.77 +6.6%


REGIONS 2008 2007 Movement
Occupancy 69% 69.4% -0.4 points
Average room rate £72.54 £70.50 +2.9%
Revpar £50.02 £48.96 +2.2%



JANUARY 2008  

LONDON 2008 2007 Movement
Occupancy 71% 71.9% -0.9 points
Average room rate £124.23 £118.21 +5.1%
Revpar £88.15 £85.07 +3.6%


REGIONS 2008 2007 Movement
Occupancy 59.6% 60.4% -0.8 points
Average room rate £71.41 £68.69 +4%
Revpar £42.58 £41.50 +2.6%



DECEMBER 2007 

LONDON 2007 2006 Movement
Occupancy 73.5% 73.4% +0.1 points
Average room rate £127.47 £119.79 +6.4%
Revpar £93.74 £87.99 +6.5%


REGIONS 2007 2006 Movement
Occupancy 63.2% 63.2% 0 points
Average room rate £70.33 £68.13 +3.2%
Revpar £44.43 £43.06 +3.2%



NOVEMBER 2007

LONDON 2007 2006 Movement
Occupancy 85.4% 86.5% -1.1 points
Average room rate £143.45 £13.36 +6.8%
Revpar £122.53 £116.28 +5.4%


REGIONS 2007 2006 Movement
Occupancy 74.3% 75.3% -1 point
Average room rate £74.56 £72 +3.6%
Revpar £55.42 £54.28 +2.1%



 

PKF's hotel survey spans a range of hotels across the country, although there are more chain-operated hotels than independents and more town and city hotels than country and rural properties.  Most hotels fall into the three- to four-star brackets except in London, where they range from three to five stars.

 

DEFINITION OF TERMS

  • Occupancy: the ratio of total occupied rooms to total available rooms
  • Average room rate: rooms revenue divided by the total number of guest rooms occupied during the year
  • Revpar: room occupancy multiplied by the average achieved room rate

Source: CatererSearch

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8th January 2009