Marketing
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Serial entrepreneur Luke Johnson has slammed the discount culture that remains prevalent on the high street, branding Groupon as a way to attract 'hit and run' customers. The Risk Capital Partners chairman, and former chair of Channel 4 and PizzaExpress...
Posted: 08 February 2012 | 14:12
A new hotel and restaurant consultancy offering support in developing maximum value from a business is being set up by four of the most experienced players...
Posted: 06 January 2012 | 16:04
Sarah Tobler, online marketing executive of London's Jumeirah Carlton Tower hotel, has been named Young Marketer of the Year 2011 by the Hotel Marketing Association (HMA). Now in its sixth year, the Young Marketer of the Year award was created by the HMA - a branch of the Chartered Institute of Marketing.
Posted: 20 December 2011 | 13:28
Hoteliers must strike a balance between cutting edge, contemporary design and timeless tradition, says Pride of Britain chief executive Peter Hancock
Posted: 16 December 2011 | 17:46
The first Innovative Marketing in Hospitality conference, organised in London last week by Caterer and Hotelkeeper, was packed full of tips on how to boost your business, both on and offline. Janet Harmer reports
Posted: 16 December 2011 | 14:27
Pub and casual dining groups have welcomed plans from retail guru Mary Portas to strengthen the high street, as part of her report on the issue, published today. But they warned that restaurants and pubs should not be forgotten in the equation. Portas's recommendations included: improve the management of high streets with new "town teams"...
Posted: 13 December 2011 | 17:12
With economic uncertainty showing no signs of abating, next year's marketing budgets are bound to be squeezed even tighter. But history suggests now is the time to invest. Emily Manson explains how it can be done without breaking the bank
Posted: 05 December 2011 | 14:05
The Office of Fair Trading (OFT) has launched an investigation into voucher website Groupon after it broke UK advertising regulations 48 times in 11 months. Groupon has been referred to the OFT by the Advertising Standards Authority (ASA), according to the BBC...
Posted: 02 December 2011 | 14:42
London-born Francesca Blench is a freelance hotel marketing and communications consultant working for several hotels, including the Villa Crespi, in Italy. She tells Janet Harmer what attracted her to life overseas
Posted: 18 November 2011 | 12:23
The number of international visitors to the UK has risen to 2.53 million for September, with record numbers for holiday visits (970,000), according to new figures released by VisitBritain. The International Passenger Survey (IPS) found...
Posted: 11 November 2011 | 10:07
Casual-dining brands are some of the most ubiquitous and successful in the hospitality sector. Tom Vaughan asks industry experts about the secrets to the success of five of the most admired, and also takes a look at what happens when good brands fall off the brandwagon
Posted: 10 November 2011 | 17:08
The impact of the London 2012 Olympics upon the hospitality industry is to come under analysis at a forthcoming event, HOSPACE 2011. Against a background of economic turmoil in Europe and the United States...
Posted: 02 November 2011 | 11:03
Innovative and exciting campaigns are being sought for the 2011 Hotel Marketing Awards. Organised by the Hotel Marketing Association (HMA), which is currently celebrating its 40th anniversary, the awards have two new categories this year for Best Social Media Campaign and Best Agency Promotion or Campaign.
Posted: 24 October 2011 | 13:25
Branding isn't just for big business. Creating the right brand identity is essential for smaller operators, too. John Porter looks at how it's done
Posted: 24 October 2011 | 10:52
Robin Hutson's latest project is one to watch - a country house hotel that is fun, rustic and laid-back. Janet Harmer checked out the back-to-nature credentials of the Pig.
Posted: 19 August 2011 | 16:30
Somerset butter from Scotland, Welsh lamb from New Zealand and West Country fish fillets filleted in China: just some of the false "local food" claims misleading consumers who believed they were eating local produce highlighted in a Local Government Regulation investigation earlier this year.
Posted: 19 August 2011 | 11:24
Peter Hancock, chief executive of Pride of Britain Hotels, hears some surprising opinions on the hotel experience from flower show attendees
Posted: 15 August 2011 | 15:55
Hospitality businesses live or die by their reputation. That's why user review sites such as TripAdvisor manage to polarise industry opinion so thoroughly. From the enormous amount of comment we receive it is clear that few occupy the middle ground.
Posted: 12 August 2011 | 16:17
One of the most cost-effective ways to reach a wider audience is to expand your presence and business personality using social media. Mike Garner explains how to make sure you're sending out the right message
Posted: 12 August 2011 | 15:24
Upselling doesn't mean fleecing the customer, but making sure you provide the right options at the right time
Posted: 12 August 2011 | 11:10
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