The tricky part of being the hospitality sector's only pan-industry mag is that we're constantly striving to please a plethora of different masters.
If I had a pound - come to think of it, euro - for every time a chef told me we don't have enough chef coverage in Caterer or a hotelier flagged up the lack of hotel news on our pages - you get the picture - I'd be skipping around the Caribbean merrily dodging the likes of Amy Winehouse and Sir Allen Stanford.
As writers for the magazine we try to cover every sector and are always on the lookout for issues and projects that span the industry.
At the start of the year we promised to help readers through the recession in the only way we know: by providing advice and tips and calling on experts to give their views on how to make running your business just that little bit easier.
So now, on top of our usual wealth of news and features, we are launching our Best for Business series featuring real-life pubs, bars, restaurants and hotels. We've taken our original Adopted Business model and stuffed it full of advice from leading industry figures Peter Birnie, Lee Cash, James Horler, Robin Hutson and Roy Ackerman, who will be acting as mentors to our participating properties.
These business leaders will be using their know-how to give practical advice on the six properties in monthly instalments throughout the year.
This week we introduce the six operators, and our mentors offer up their first impressions. In the coming months we'll be looking more closely at the issues affecting businesses today, from marketing, food and beverages, to staffing, retention, financing and IT.
We expect that along the way our Best for Business mentors, operators and sponsors will provide a wealth of expertise that you can use to help run your business even better and survive this downturn.
● Don't forget to enter your top talent for this year's Acorn Awards. This week is your last chance to get them named as one of our 30 under 30 high fliers. To enter visit www.caterersearch.com/acorns.
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