Marketing doesn't have to be all about leaflets, vouchers and postcard advertising. Paperless forms of communication are often quicker to set up, cheaper to run and green into the bargain.
Try collating mobile phone numbers and setting up a database which can be used to text out special offers, theme nights or one off events. The same can also be done with email addresses.
Just be careful that when you collect the data you have consent from the owners of the numbers and addresses to use their information, and a relevant opt-out clause for those who don't want to be contacted.
Make sure you are up to speed with the Data Protection Act by visiting www.smallbusiness.co.uk
By Catherine Hinchcliff, marketing controller at 3663
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One of the fields I got engaged in is Network Merchandising and I soon recognized that that the business example being taught to me was severely flawed
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