When marketing a business it's really important to have a clear strategy of where you want to go and what you want to achieve.
Every business should have a strong, commercially based marketing plan designed to drive traffic, increase spend and enhance the profitability of the business.
We've visited each of the Best for Business outlets, looking at their strengths, weaknesses, opportunities and possible threats then, with their input, have drawn up a recommended marketing plan to help channel their focus going forward.
To do the same for your outlet, look at the following. Your:
• Strengths - what is good about your business that you should be shouting about and what resources do you have that work in your favour
• Weaknesses - what's not so good about your outlet, and what aspects could you do with strengthening
• Opportunities - how could you be pushing your business, what ways can you attract extra, or more suitable trade
• Threats - what is, or could be, stopping you from reaching your end goal
Once you've identified these, the fun can begin. You can get creative by looking at different ways to market your business going forward. For example: loyalty cards or offers for repeat custom, planning one off events or theme nights to attract new customers, creating a website, advertising in the press or direct marketing.
By Lindsay Winser, 3663 communications controller
A great memory does not make a mind, any more than a dictionary is a piece of literature.
The difference between literature and journalism is that journalism is unreadable and literature is not read.
@TradingGoddess ha, yeah. @BAR_BEE looks a bit like my wife, when she was younger. Those were the days.
Things used to be like that, unfortunately different elements made sure they wouldn't stay that way. Congrats on the article ;)
What I want to know is why I should care? I mean, not to say that what youve got to say isnt important, but I mean, its so generic. Everyones talking about this man. Give us something more, something that we can get behind so we can feel as passionately about it as you do.
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass' favor.
I mainly read blogs like this amid my midday meal break whilst I am at work. they don't always keep my immersion. Though I need say that this blog is a treat.
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