I was really delighted to see that the Mulberry Tree had won the regional heat in the Good Food Guide Restaurant Awards, and had been shortlisted for the national finals. This was such a coup for a young restaurant.
The Mulberry Tree team are an enthusiastic and skilled bunch and their professionalism paid off. When I visited them, I was impressed by how much marketing activity they undertook - they have built a database of over 1,000 customers and keep them in regular contact with what they do.
The team has also been creative in harnessing the power of PR and whether it's announcing the arrival of their new rare breed pigs at their smallholding, or making sure the local press know they source their products locally, this all helps generate interest. This type of activity does take time and effort, but as the Mulberry Tree has shown, their effort can pay dividends.
Posted by Chris Durant, director, Beacon Purchasing
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