Responsible drinking is hot on the agenda with the government keen for their new initiatives to be taken seriously. We're seeing signs that both consumers and retailers are taking steps to respond - creating a greater awareness of responsible drinking and making low alcohol options readily available.
There are now a considerable number of lower alcohol wines on the market, which provide all the flavour without the alcohol content. For example, the ever popular Pinot Grigio and Pink Zinfandel/Grenache are great examples of lower alcohol styles of wines.
Just as consumers don't always want a highly alcoholic wine, many don't want an oversized glass. Caterers should be responding to this by giving consumers the option of the size of glass when they order.
Isabelle Davis, ViVAS marketing manager
There are now a considerable number of lower alcohol wines on the market, which provide all the flavour without the alcohol content. For example, the ever popular Pinot Grigio and Pink Zinfandel/Grenache are great examples of lower alcohol styles of wines.
Just as consumers don't always want a highly alcoholic wine, many don't want an oversized glass. Caterers should be responding to this by giving consumers the option of the size of glass when they order.
Isabelle Davis, ViVAS marketing manager
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