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Europe's first seven-star hotel - is this nonsense?

I read with interest the travel section of the Sunday Times yesterday and travel writer Matt Ruddis's description of his stay in Milan's Town House Galleria, which has applied for seven-star status from a hotel grading body in Switzerland.

It's not of course the first hotel to claim seven stars - the horribly over-the-top Burj Al Arab in Dubai and the Emirates Palace in Abu Dhabi - both claim seven stars. I remember having a drink in the Burj's rooftop bar last year and the waiter couldn't describe any of the wines served by the glass in the bar, beyond "a French Cabernet Sauvignon, a Merlot or a Shiraz".

Quality and service issues aside though, what really is the point of hotels, claiming a fictional star rating? And where does it end? Surely logic permits that after several hotels have been acclaimed as seven stars that the pinnacle will be raised again?

Then again I enjoyed reading Matt's article and this passage in particular

I've stayed at some of the best hotels on the planet and they're happy enough slumming it down in the five-stars. So what do you get for the alleged extra two? As the first journalist to test the Galleria, my initial thought, three weeks before I'd even checked in, was... two whole stars of extra hassle. You see, I was e-mailed a two-page questionnaire. AKA two pages of hassle. It wanted to know what room temperature would I prefer? What language would I like to communicate in? Would I like cotton or linen sheets? Choose a type of pillow. Name your favourite music. What's the capital of Djibouti? When I failed to fill it out, I was e-mailed, then called to ask if I'd got it. Then, a week later, I was called to ask if I wanted a massage. Or tickets to una prima at La Scala? And, if so, a dinner jacket?

From Matt's experience it was his butler Vito, who even managed to track down the hard-to-find export strength Plymouth gin, who made the hotel something else...... but of course it comes at a cost - a basic room costs €800!!

It seems nonsense to me.

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Comments (2)

Paul :

Yep, it's a nonsense alright.

It's more just marketing hype than necessarily a reflection of status.

pradip sharma bartaula :

dear sir,
i have complet diploma in hospitality from singapore .