Congratulations to London's Capital Pub Company who are set to float on London's AIM market in early June, but this public future appears to be coming in tandem with a Ronseal approach to marketing.
While Ronseal does "exactly what it says on the tin" Capital chief executive David Bruce views the Stock Exchange in the same way. He was quoted today as saying: "The Directors believe that admission to trading on AIM will provide a market for shareholders to trade the ordinary shares of the company."
Sadly not contained in the same statement was the non existent quotes: "Pubs are great places for the retail of alcohol"; "We won't have any smoking in our pubs after 1 July" and "If people drink to much they fall over."
