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Scrummy

domino%27s%20pizza.jpgThe pizza is a beautiful invention - from its humble beginnings in the wood-burning ovens of southern Italy to today's supply chain focused pizza delivery organisations - and sometimes a slice of 'pie' (as the Americans infuriatingly call it) is the only thing that will satisfy you.

So well done Domino's Pizza for keeping itself at the peak of the toppings innovation curve. Not content with satisfying our cravings for delivered food with the "meat lover" and the "meat packer" (both containing four types of meat) they followed the Gillette school of razor innovation (who needs four blades when now you can have five?) with the Meateor - a five meat topping pizza made famous in this advert.

As if Pepperoni, Sausage, Meatballs, Ground Beef and Smoky Bacon was not enough (and I can see people crying out for more meat) Domino's is to bring out the Scrummy - a pizza that contains six (count them) types of meat and is aimed at the rugby fan (hence the witty title) as it will be unleashed on unsuspecting customers during this autumn's rugby world cup in France.

While the mystery sixth meat is yet to be revealed (Tandoori chicken seems like a glaring omission) the next logical step has to be a 7 meat pizza. The Seven Deadly Sins perhaps? Domino's can have that idea for free.

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