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what's in a name?

oxford.bmpHad an interesting catch-up with Oxford Hotels & Inns this week, to discover what was going on at the company which rose from the ashes of the collapsed Swallow group last September.

There's plenty of investment across the group, with spend expected to hit £6.3m this year. This encompasses new acquisitions and refurbs of some of its properties, which include the likes of the Carnoustie Golf Hotel, the Lugger in Cornwall and the Huntly Arms in Aberdeen.

But despite the impressive catalogue it seems the team is most excited about a deal which is about to be agreed.

Yep, almost a year after the company launched, Oxford Hotels & Inns is poised to open a hotel (or possibly an inn) in... Oxford.

So where did the name come from? Apparently, the management team had to register the new company name in a hurry following the Swallow collapse and Oxford sounded "credible".

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Comments (1)

jagat rawat :

i want some new name in caterres.