We all know pubs are desperate to get more women and families through the door - research last week showed that just 42% of pub-goers were women - but Peach Pub Company hit upon a rather novel idea last week.
Some of you may remember the scene in the film Trainspotting where a group of girls ask the blokes what they are talking about - to which they reply as one: "Football. what are you talking about?" The girls reply in unison is "Shopping." Well canny Peach has applied the same philosophy to getting punters through the door. Blokes will go the pub under the excuse of football, why not get girls in the boozer shopping?
The Swan at Salford took that very approach when it hosted the 3rd annual SNAP Up A Frock event helping to raise £8000 for SNAP, the local Milton Keynes charity that helps young adults with learning difficulties. Designer outfits and accessories were donated to SNAP and all the profits go to charity.
Well done Peach, not only on flogging a few more G&Ts and Pimms but for showing that boozers aren't all about blokes, pints and football.
Thanks to Simon Murray at www.visualcomms.co.uk for the pic from the day.
Comments (1)
Und jetzt gibt es deinen neuen Platz für alles zu deiner Spielkonsole Wii sowie regelmäßige News aber auch Games Tests und jede Menge Zubehör Vorstellungen.
Posted by MeinNintendoWiiTest | May 14, 2010 3:38 PM
Posted on May 14, 2010 15:38