The Caterer Blog

The smoking ban has seen the majority of pub groups reviewing their business strategy to attract a new type of customer.

One pub company, who shall remain nameless for reasons which become apparent later, has a strategy based on the three Fs – families, females and friendly.

It outlines a desire of what it wishes its pubs to be: friendly, open locations attracting female and family customers because, as common wisdom states, these are the customers most likely to increase their spending in pubs post the ban on lighting up.

Staff at the pub group have sought to subvert this strategy though. Being an innovative lot they don’t want to restrict themselves to just three Fs, they want to bring in two more: fogies and fairies. Enterprising? Probably. Politically correct? Not quite.

So if your local boozer introduces weekly games of dominoes and offers on Babycham you will know why.