The high cost of cheese - Domino's ciabatta
Say cheese, or a few other choice oaths if you’re Domino’s Pizza.
Hey inflation does funny things but it seems Europe’s crazy weather this year has compounded things and claimed another victim, with soaring milk and wheat prices causing the pizza chain some heartburn of its own.
Why? Well due to the collapse of its main supplier and the need to set up a new contract at the now higher cheese price, Domino’s has had to shoulder a £1,060 per tonne increase in the cost of mozzarella.
With more than 400 stores that’s significant and has left a stinking additional cost of £450,000.
Still rather than cry over very expensive milk, the company has introduced a new ciabatta base option for its pizzas, which it is sending out in an apparently sleek black box and marketing it as its poshest menu option.
For anyone intimidated by such a posh addition to the company's line up they’ve also published a tongue-in-cheek (I hope) etiquette guide, which is hard to top (sorry).
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