Say cheese, or a few other choice oaths if you’re Domino’s Pizza.
Hey inflation does funny things but it seems Europe’s crazy weather this year has compounded things and claimed another victim, with soaring milk and wheat prices causing the pizza chain some heartburn of its own.
Why? Well due to the collapse of its main supplier and the need to set up a new contract at the now higher cheese price, Domino’s has had to shoulder a £1,060 per tonne increase in the cost of mozzarella.
With more than 400 stores that’s significant and has left a stinking additional cost of £450,000.
Still rather than cry over very expensive milk, the company has introduced a new ciabatta base option for its pizzas, which it is sending out in an apparently sleek black box and marketing it as its poshest menu option.
For anyone intimidated by such a posh addition to the company's line up they’ve also published a tongue-in-cheek (I hope) etiquette guide, which is hard to top (sorry).
A PIZZ-A ETIQUETTE FOR INDULGING IN THE CIABATTA
Come bearing gifts. When invited to attend posh pizza parties, it is important to arrive with a gift for the host such as a bottle of wine, this thanks them for ordering your Domino’s pizza
Service with style. Once your pizza has arrived and guests are seated, ladies should be served first, followed by gentlemen and remember – the host is always served last
A fold above the rest. Napkins should be placed across the lap – tucking them into your clothing is considered 'common’
Elegant eating. When eating, keep your mouth closed and only speak once you have swallowed all your food
First come, not first serve! Once the first serving is complete, pizza should be passed round as a second helping is always called for! Etiquette demands you ask others first if they would like another slice before taking one yourself and remember – never take food from your neighbours plate!
Mind your manners. Burping is simply not the done thing. If you absolutely have to, excuse yourself from the table!
Comments (2)
Well, "the collapse of its main supplier" kind of begs a question, doesn't it?
Posted by Andrew | November 1, 2007 2:11 PM
Posted on November 1, 2007 14:11
I may be guilty of using shorthand. It says in the official release that the supplier was placed into receivership and taken over by another company. However, the long-term fixed price contract they had was cancelled as a result and a new one needed to be set up. I guess the supplier guarantees a long-term large volume contract but if there is a dramatic change, as in this case, it can prove costly for all parties.
Posted by Chris Druce | November 1, 2007 2:19 PM
Posted on November 1, 2007 14:19