School dinner campaigner Jamie Oliver is many things to many people but a metaphor he is not.
That’s why in September we launched our tongue-in-cheek campaign called CAMOT – The Campaign for Original Thinking – on this very blog.
It came after a succession of organisations said they needed a Jamie Oliver-style campaign [or champion] for everything from promoting careers in the construction industry to improving children’s comprehension of literature.
It seems however it’s not just policy makers and associations but our colleagues in the media that are guilty of abusing poor Jamie as well.
A business round-up in the Independent last week about Enterprise Inns managed to shoe-horn in a completely unwarranted Jamie Oliver reference just, it seems, for the hell of it.
Surmising Enterprise chief executive Ted Tuppen’s thoughts on the competitive market for pub grub post smoking ban it read:
The group warned that with every pub in the land now offering some sort of Jamie Oliver-inspired gastro offering, landlords either had to provide genuinely high quality fare or not bother
Jamie Oliver style gastro offering? Well school meals maybe, restaurants with Fifteen and his new Italian chain certainly, but pubs? I believe that’s Gordon Ramsay.
So support CAMOT today and let us know if you’ve encounter any abuses of the cheekie chappie’s name.
Enterprise Inns predicts difficult year ahead for some pubs>>
Comments (2)
very interesting, but I don't agree with you
Idetrorce
Posted by Idetrorce | December 15, 2007 12:35 PM
Posted on December 15, 2007 12:35
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Posted by Dr Britt Ekland Borden | February 16, 2010 1:45 AM
Posted on February 16, 2010 01:45