Today Ultimate Leisure has formally changed the name of its business to Premium Bars and Restaurants. Although I fear it is too late I use this blog to make an impassioned plea: if a last minute veto can be cast I urge Ultimate to heed my advice. Don't bother. It's rubbish.
Hospitality has an obsession with terribly unimaginative names for businesses. Just a few of my favourites include: Pubs'N'Bars (note the upper case N), The Restaurant Group (unbelievably a group that manages restaurants), The Hotel Corporation (go on, have a guess) and, perhaps the worst of the lot, The Food and Drink Group.
There are a fair few of this genre of names that have not been taken so for any business looking for a quick change to a state the obvious name, here is a handy list.
Corporate Contract Catering (for all your corporate catering needs)
London Restaurants and Bars (You can change the name depending on where you are based, Leeds, Bath, Wigan... etc etc)
South-West Taverns (Equally applicable to any region)
Premier Hotel Group (perhaps a little bit too close to Premier Inns, Travelodge or Premier Travelodge's)
and to top it off - The Premium Casual Dining Group...
You can have them all for free.. anyone requiring additional consultancy can contact me here