If you thought it was only weddings where people remarked “my, how much you’ve grown”, spare a thought for Chris Moore Domino’s new boss.
Moore, who succeeded Stephen Hemsely as chief executive of Domino’s UK and Ireland at the end of the previous calendar year, first joined the pizza brand as European marketing manager almost two decades ago.
At the time he was employed by Domino’s US and his area of coverage was all of Europe. Even so that accounted for just 37 stores back then compared to the UK & Ireland’s present day tally of 501 outlets.
With another record breaking year behind it and some £3.5m of marketing money aside for 2008, it looks like this particular success story has some way to run yet.
And although there are fears about falling consumer spend the Domino’s boss remains confident.
“We’ve got a resilient price point for our pizzas so in tougher times I expect people may well cut back by eating out less and ordering in more.”
And it seems even the prospect of another summer washout can’t dampen Moore’s spirits, as while 2007’s crap weather hurt pubs and restaurants alike, sodden consumers stayed in on the couch and ordered their favourite Domino’s for delivery instead.
“If that happens again I’ll be laughing like a hyena,” confided Moore, no doubt heady at the prospect of rolling in all that dough (sorry).
