With Poland single handedly plugging the UK skills gap at the moment, especially in London, it seems the capital’s marketing bods have decided that if you can’t beat them, join them.
Visit London has launched its first ever advertising campaign in association with Poland’s low cost airline Wizz Air (which sounds a bit like a new Nike trainer) promoting the capital to would be Polish tourists.
Apparently half a million Poles came to visit in 2006 and contributed around £278m to the London visitor economy, so bringing Pole to Pole is seen as increasingly lucrative.
It does seem that London’s influence is growing though, as some of the events being promoted as ideal for a London city break are St Patrick’s day, which perhaps we’ll let slide, and the Oxford and Cambridge boat race! Which does seem to be stretching it somewhat.
Visit London appoints Grant Hearn to the board>>
