Premier Inn executives pictured with the hump and it’s nothing to do with the aborted tie-up with Travelodge.
Yes with the official launch of the first Premier Inn (PI) in Dubai tomorrow (8 April) there are cheesy photos to be taken and the bods at PI have excelled themselves, opting for the association game: Middle East and camels.
While not as lateral a leap in concept as Hilton’s Doubletree tree huggers, you have to note that the camel looks somewhat unimpressed.
Still, fair-play to Patrick Dempsey, PI managing director (the one on top) for going along with the idea of the man holding the reins Gerard Tempest, PI’s marketing director.
The budget hotel company is off to India next so here at Caterer we can’t wait for the take-a-tiger-by-its-tail pictures. Good luck Patrick!
