Here’s a departure from dining etiquette: Yo! Sushi has partnered with games console maker Nintendo in a move that is actively encouraging playing with your food.
Yo! Sushi, which recently gained a new financial backer, is offering kids – and the young at heart – free Nintendo DSs to play handheld game Cooking Mama 2 on while they wait for their order.
Budding sushi chefs will be able to challenge other restaurant diners to a game via the console’s built in Wi Fi at two of the noodle chains stores Yo! Farringdon and Yo! Soho.
My Ly, marketing manager for Yo! Sushi, said: “This is a perfect way in adding value to their dining experience – interactively slicing and dicing alongside our expert sushi chefs.”
If successful, the company plans to rollout the service to its other 28 UK restaurants (possibly via its famous conveyor belts, one presumes).
What with Indian restaurnat Moti Mahal introducing palm readers it seems that there's no shortage of inventive marketing ideas amongst restaurateurs at the moment.
