The Olympic Games, that most venerable institution, is almost here again.
Soon we'll be drinking in the spirit and ideals of ancient Greece reborn anew in China.
Yes, there'll be much revelling at this showcase of the pursuit of excellence and the chance it provides for individuals to reserve their place in history, and no doubt the odd dropped baton or two.
And of course, we'll all be cheering on our plucky, poorly-resourced team GB, maybe even Dwain Chambers.
There'll be the drug scandals, naff mechandising and of course Tibet. Yes, it's all there in the mix and inevitably with the handing over of the torch at the closing ceremony thoughts of London 2012.
But before we get there, we'll have a chance to watch 14-year old diver Tom Daley compete in China as the second youngest-ever male Olympian to represent GB, and that, in part, will be thanks to Sodexo.
Yes, the contract catering and facilities management company has just put pen to paper on a five-figure sponsorship deal for the diving talent who, in March, became the youngest ever European diving champion, aged 13 years and 308 days.
Daley has qualified for the Games in Bejing in the 10-metre platform dive, but before that will be visiting secondary schools across Britain where Sodexo provides school dinners to help explain the benefits of a healthy diet and active lifestyle.
Here's hoping he makes a splash (at the schools not on entry into the pool).
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