Could you be a podcaster for profit?

The excellent hotel-focussed blog site Hotelchatter has posted an interesting posting about how the Arizona Biltmore Resort has launched a series of podcasts to advertise its restaurant, spa and other amenities. This sounds like a good idea to me: if you could capture your chef on camera waxing lyrical about the new menu he has compiled, wouldn't that be a great message to send out to your customer database?