The latest post on the Isle of Eriska Hotel's blog tracks a worrying trend. A guest living in the south of England has cancelled their trip to the Scottish island hotel this summer on the basis that the resulting petrol bill will be too hefty.
Cleverly, the hotel has turned lost custom into marketing opportunity by introducing a summer accommodation offer that swallows the cost of guests' petrol for the last 100 miles of their journey up to Eriska.
Are you beginning to see tangible signs of a downturn? And have you hatched any clever ideas to maintain customer numbers? Let us know.