You can't walk down the high-street without seeing the sea of red hearts, roses and general "spreading the love" messages beamed from the shops and restaurants.
So, in a time of so-called economic crisis, restaurants and shops are vying for our custom.
Restaurants are offering some of the best deals ever - there has been no better time to take a visit to Alain Ducasse at the Dorchester, or if you want something a little more quirky, visit TrustedPlaces for their list here.
And of you are into Twitter, the social networking phenomenon that's hitting the web, Galvin at Windows is offering a special Twitter Menu for you to enjoy overlooking the beautiful view of London. So get Twitting!
Whatever you do this Valentine's Day, make it a special one!