It's a pub crawl with a difference: four pub company bosses will this Friday attempt to scale Africa's highest mountain Kilimanjaro for charity.
Peach Pub Company co-founder Lee Cash and Peach's Tim Doyle as well as Lovely Pubs' chief executive Paul Salisbury and his brother David have so far raised £15,800 but are calling for further sponsorship to meet their £25k target.
The foursome are raising funds for When You Wish Upon a Star, the organisation that makes wishes come true for very sick children, and the Get A-Head Charitable Trust, which fights head and neck diseases, especially cancer.
"We're really chuffed with people's support so far for our charity climb, but are asking for one last big push to help us crack our £25k target," said Cash, adding: "The climb's for two really good causes and we'll definitely be giving it our all."
To sponsor the quartet visit www.thethreemountaineers.co.uk
If Gary Barlow can do it...
(Picture shows left to right: Tim Doyle, Paul Salisbury, David Salisbury and Lee Cash)
Blog by Emma White