Gordon Ramsay calls in Phil Hall to rescue his reputation

After months of having his name dragged through the mud by the tabloids, Gordon Ramsay has finally sought help and has appointed celebrity spin doctor Phil Hall to put an end to his run of disastrous headlines.

Hall is the former News of the World and Hello! editor who specialises in "crisis and reputation management" and has a list of previous clients including Heather Mills and Fred "the Shred" Goodwin.

"Has it got that bad?" I hear you ask. Yes, apparently it has.

Ramsay last winter fired his previous publicist Gary Farrow after five years in the wake of his alleged affair with "professional mistress" Sarah Symonds. The split seemed to have opened the floodgates for the bad publicity and since then hardly a week has gone by without Ramsay being slagged off by the press.

On Hall's appointment Farrrow said: "Good luck. He's going to need it, because according to my cab driver, Gordon Ramsay, celebrity chefs are having a really tough time at the moment."