Celebrity chef Paul Merrett, co-owner and head chef of the Victoria gastropub in Sheen, south west London, stars in a new TV series called Economy Gastronomy.
The show, which also stars Leon co-founder Allegra McEvedy, launches on BBC2 tonight.
Paul, who previously headed the kitchens of the Michelin-starred Greenhouse in Mayfair as well as the Farm in Fulham, says the show is all about cooking great food without spending a fortune.
"The backdrop is that our nation's skills of house keeping and managing a budget seem to have gone awry and people spend way too much money on food," he explains.
"The show aims to show them how to slash their food bills and eat well at the same time."
Each episode of Economy Gastronomy features a member of the public who spends way too much money on food. They're given the Paul/Allegra treatment and are educated about how to plan and budget their weekly food shop.
Paul says: "Any chef knows that you need to set out a plan for the week - list exactly the meals you will be cooking and what ingredients you will need and buy them as unprepped as possible to save money. Consumers don't know this and waste an awful lot of food."
For a full interview with Paul Merrett, see Caterer's Minute on the Clock column.
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Yet another formulative, condescending television programme with the obligatory family gathering we see in Nigella and Jamie etc. Manufactured, inane television; if this was food, it would be take-away.
It is clear that chefs and food have become pure entertainment. More programmes equal fewer people cooking.
The premise of the show is worthwhile, but why the poor presentation contrived by a production company conveyor belt.