Gordon Ramsay's F Word is failing

Gordon Ramsay's unpopularity seems to have reached a new low as his latest season of the F Word has been moved to a late-night slot.

Usually screened at 9pm, the Channel 4 show has been shifted to a 10pm slot after ratings dropped to less than two million for the first couple of shows of the new series.

Worried bosses are also re-editing episodes to appeal more to food fans, according to the Mirror.

Last night's show was scheduled to show actress Kelly Brook making stuffed peppers (how inspiring!) but she was edited out to focus on independent restaurants and recipes.

Channel 4 reportedly said the programmes had been rescheduled for "strategic purposes prior to the series' launch". Oh reeeeeaaally...