It's a tough market out there at the moment and some operators are clearly worried about filling their restaurants during the festive season.
One group seems particularly concerned that its restaurants will be empty on New Year's Eve, so much so that it's offered its two sites up for exclusive hire through auction on Ebay.
London Tapas group Pinchito is auctioning off its sites in the City and the West End, with the exclusive New Year's Eve package for up to 100 guests including tapas and cocktails, a DJ and special late licence.
"We throw amazing parties and we embrace everything online, so Ebay seemed like the perfect way to combine the two and offer something truly unique to people this New Year's Eve," trills founder Jason Fendick.
With bids starting at just 99p, it doesn't take a genius to work out that this promotion could seriously backfire.
Let's hope for Pinchito's sake that its PR machine creates enough hype to get people bidding.
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