Poor old Jamie Oliver, he can never get it right, can he? There he was trying to help British pig farmers by encouraging consumers to buy the meat of well looked after British pigs instead of the poor old swine brought up under much worse conditions in other parts of Europe.
And what does he get in return? Two naked heavily pregnant campaigners in cages protesting outside Fifteen.
Most people can understand the People for the Ethical Treatment of Animals' (PETA) bugbears when it comes to foie gras or fur coats but targeting someone who's actually trying to do something positive for the "ethical treatment of animals" does seem slightly misjudged.
Not in PETA's minds, who argued: "The answer to saving pigs is not to buy British pork, it's to go vegetarian."
Does that seem reasonable to you? It certainly doesn't to me.
Jamie's spokesman seemed equally bemused. "They do seem to be protesting against somebody who is trying to help the situation," he said.
"It's a slightly odd place for them to be protesting but nonetheless they are welcome to do that. My main concern was that they would get cold."
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