When it comes to sex, us Brits have a reputation for being a little on the prudish side but curiosity won over last week when Aslotel managing director Murray Roberts delivered his Sex! seminar to a crowd of visitors at last week's Hospitality show in the NEC.
It was quite amusing to sit amongst an audience of suited and booted clientele, refusing to make eye contact with each other, heads facing ahead, hands clasped in laps - others standing on the sidelines peering in like timid birds. At least I had the excuse of a pen and notepad to keep me distracted!
But on to the seminar itself. We're all a bunch of prudes, apparently, and we could learn a lot from our European love god cousins. For those not in the know, Aslotel supplies a wide range of equipment and accessories for hotels, including a selection of intimate cosmetics - created by a Frenchman.
The YesforLov range by Christian Palix is "inspired by people's lack of imagination when it comes to sex". Introduced in the UK and Paris, the products are apparently doing very well.
If the products themselves aren't that daring the words to describe them in the promotional material would have your typical British prude squirming in his boots.
Within the intimate pleasure range you could try the "titillating" massage oil; cherry flavoured pencil to write "naughty body messages"; an "intimate hide-and-seek kit"; "Caress" cream for buttocks or an "Excitement" gel for women that promises "to act right at the source of female excitement". The mind boggles.
Within the intimate body care range, YesforLov offers a fragrance-free wipe (admittedly, not particularly sexy); a moisturising lubricant and The condom, that's right. The condom - "a silicone lubricated ultra-fine design". And there you were thinking all condoms were pretty much the same.
But the fun doesn't stop there. YesforLov also offers some pleasure games including a Satin Blind Fold; Caressing feather and Heads or tails fantasies - a two eros coin to reveal each partner's "secret fantasies".
Hoteliers can offer their guests the YesforLov range in a selection of alluring packages, namely The Naughty Box, The Ultimate Pleasure Box; The Glamour Pouch and The Sensual Set.
Murray was quite right when he said: "Whichever way you look at it, hotels provide beds". Why not make the most of the opportunity and give your guests something to talk about...

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