Consumers love Heinz and will continue to stay loyal to the brand despite the economic downturn, according to a study by Brandhouse.
Heinz has scored third out of 100 brands which were measured on seven emotional principles - contentment, belonging, compassion, pride, enjoyment, excitement and desire.
The research showed that brands such as Heinz retain more loyalty than those that seek to provide novelty and excitement because consumers believe in brands that offer "steady contentment" and have "good intentions".
Chris Cannon, head of marketing Heinz Foodservice, commented: "This study clearly shows how important brands are to consumers and even more so, when they eat out. Because of the emotional attachment they have to brands, they want to enjoy them out of home as well - so it makes sense to flag up brands in your establishment, on the menus and on tentcards."
To help caterers publicise the brand, Heinz has launched a Heinz Beanz communication kit (pictured) containing tent cards, window vinyl and menu stickers.
Leave a comment