Valentine's Day isn't known for its originality so Product Junkie was very interested to hear about the rather unusual plans of one London venue.
Scratch 'n' Sniff Cinema will be screening Peter Greenaway's classic, The Cook, The Thief, His Wife and Her Lover, at the Jotta Craft Fair near Oxford Circus, and customers will be treated to a bizarre menu of treats plus scratch 'n' sniff cards so that they can smell the film.
The menu, created by food company Bompas & Parr, features hotdogs enrobed in 24 carat gold; a naked body in the pop-corn machine and pick 'n' mix including aphrodisiac marshmallows with phenylethylamine in chocolate, "roll your own" candy tobacco and boiled sweets that flash in your mouth.
Included in the ticket is also an Agape cocktail made with Bulldog Gin and containing a botanical dragon eye - another aphrodisiac, apparently.
The scratch 'n' sniff cards are designed to capture the scent of key moments in the film including 'rotting meat' and 'dusty books'.
Call us boring but Product Junkie will be sticking to roses and chocolates...
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