Britvic certainly knows how to grab attention when introducing new products as it demonstrated earlier this month with the launch of its spring water drink Drench.
Newly crowned Miss Great Britain, Sophie Ladon, rode a giant bucking bronco style pheasant in Covent Garden, wearing a pink bikini, teeny denim shorts and little more. And that's Miss Ladon, not the pheasant, we're talking about.
Described as a spring water juice drink to satisfy thirst when water just doesn't hit the spot, Juicy Drench is available in three flavours: Orange and Passionfruit, Cranberry and Raspberry and Blackcurrant and Apple.
The supporting £5.5m multimedia campaign features a TV advert showing a cowboy riding a giant pheasant rodeo style to the Black Box track 'Ride on Time'.
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