Website Bragster.com has demonstrated the power of social networking by convincing drinks manufacturer Britvic to act on a dare to turn labelling on cans of Tango upside down.
"Tango is a brand that likes to do the unexpected and turn things upside down - and this time we're doing it with our cans. The new upside-down cans will only be available for a limited period but will significantly increase visibility in display units and consumer interest in the two and a half million can available," said senior brand manager Sally Symes.
The orange drink is no stranger to quirky campaigns. Last November Britvic launched a Save Tango campaign which resulted in an 8% increase in value sales. Not to mention the "You know when you've been Tangoed" advert.
Turning labels upside down on soft drinks is one thing but imagine the consequences if wine and beer companies tried the same prank...could be amusing.
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