If you found the object pictured left in a hotel mini bar would you a) try to unscrew the top so you can use it to fill in your breakfast menu door hanger; b) try to unscrew the top to apply to your eyelashes; or c) put it between your lips and inhale deeply for a nicotine hit?
If you answered 'c', well done. It is in fact one of a breed of electronic cigarettes which neatly dodge the smoking ban and are rumoured to have found favour with numerous celebrities including Leonardo DiCaprio, Rhys Ifans and Sarah Harding. They've been cropping up in US hotel mini bars and are now being marketed at the UK's hotel industry.
This particular model is the SmokeStik Royale, designed by former It Girl Lady Victoria Hervey and featuring her family crest. It is battery operated and uses replaceable cartridges to give smokers a nicotine hit without the smoke or tar.
SmokeStik's mini-bar programme supplies a hotel with one unit for every room which they make available for use free of charge with the guest just paying for the cartridges.
If the guest wishes to keep the cigarette when they check out, it is charged to their bill. Alternatively, they may smuggle it out in their case along with a bathrobe and hairdryer.

You're right; If I saw the product featured in the picture above, I'd probably confuse it for makeup. LOL!
Too bad this article didn't mention whitecloudecigoutlet.com instead of SmokeStick. White Cloud is a far better product, and NO ONE would confuse WC products with something you'd apply to your eyelashes!
and it's too bad that the article doesn't also mention Green Smoke.... another e-cig that wouldn't be mistaken for lipstick. Learn more about the premium 2-piece design that produces 25% more vapor than other brands at www.NoTobacco.net
Hi, thanks for your comments. PJ wasn't actually recommending a particular brand and appreciates there are other brands of electronic cigarettes out there.
Not really heard much about them before and wonder if they'll take off here as they appear to have done in the US? PJ