If you're one of the hundreds returning to work in the big smoke today after an enforced snow break then you may be in need of something warm and comforting at the end of your probably arduous journey.
Thank goodness then, that Heinz has chosen this very week to operate the It Has To Be Heinz Café at 3-10 Shoreditch High Street, London E1 where beans on toast will be served up today until 6pm and on Tuesday, Wednesday and Thursday from 7am to 3pm.
The café is right on trend with the recent phenomenon of pop-up restaurants and the popularity of comfort food and, even more important in these recession-blighted times, the dish costs merely a suggested 50p donation towards Capital FM's Help A London Child charity.
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