The Carling Cup final takes place on Sunday and as Birmingham City prepare for one of the biggest matches in the club's history, official club supplier Peter's have prepared a tasty treat for all Blues fans travelling on official club coaches to make sure that they are better fed than their Arsenal counterparts on the day.
To help them prepare, award-winning pie-maker, Peter's, are ensuring that when the Blues faithful head south, they will be in fine spirits. More than 3,000 snacks will be made available to fans boarding around 50 coaches before they begin their epic journey to Wembley.
"As everyone knows, the heart of a football club is its fans. They're the ones that turn up through thick and thin, in bad times and good, and Sunday is all about them. We want everyone to have a great day out, starting with a nice tasty snack to set them up perfectly for the journey!" said John McAughtrie, national accounts manager for Peter's.
As well as munching on a selection of Peter's favourites, from Premier XL Sausage Rolls to Premier Cheese and Spring Onion pasties, en-route, the fans will also have the chance to tuck into their favourite match day pies on arrival at pubs near to Wembley Way.
"Everyone knows it's going to be tough but we're desperate to give the lads a boost. I'm not sure what the Arsenal fans will be nibbling away at, but we want to make sure our fans have some real sustenance throughout the day to help them cheer the boys to victory," said Kevin Smith, head of commercial operations for Birmingham City.
Question is, who will be crying into their pies at the end of 90 minutes?
With 10 distribution depots throughout the UK, Peter's also supplies 38 major sports stadia, as well as fast food outlets, fish bars, restaurants, cafes, independent retailers, schools, hospitals and hotels with a range of over 900 separate product lines.
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