McDonald's
McDonald’s employment philosophy is to attract the right people
for our business, then do everything we can to make sure they want
to stay with us.
Our "Hire the Smile" programme encourages managers to recruit
based on attitude, not experience – an initiative recognised by the
Work Foundation and Investors in People as outstanding in creating
opportunities, especially for individuals from "marginalised
communities".
The Work Foundation have described us as a "heavy lifter employer"
in the service sector, thanks to our commitment to giving people
valuable skills that boost confidence and prospects. Add the fact
that 40% of managers and 30% of our executive team are women, it’s
clear that equal opportunities are high on our agenda.
With a £14m annual training budget and facilities like a Corporate
University, career development is another focus. We’re proud that
80% of McDonald’s restaurant managers started out as hourly-paid
Crew members, and that a manager’s average tenure is 10 years. We
were delighted to be the UK’s first large company to be awarded the
Investor in People’s 2005 standard, making our training officially
best in class.
1. "Our Lounge" – our innovative lifestyle and development
website – is a prime example of our training commitment. As well as
featuring film and book reviews, games and advice for parents, it
enables employees to plug their skills gap, supported by an online
tutor, then take nationally recognised qualifications in accredited
exam centre restaurants. The scheme’s convenience and benefits have
been praised by everyone from the Learning and Skills Council to the
CBI Director-General.
We also recognise that the right working environment, working
patterns and work/life balance help people perform at their best,
with one initiative in particular showcasing our flexibility.
2. The Family Contract is a UK-first innovation that allows
two family members working in the same restaurant to cover each
other’s shifts, without prior notice. Everyone from siblings,
parents, children and stepfamilies to cohabiting partners and
same-sex partners can sign up, with particular benefits for those
with dependants or significant commitments outside work.
We encourage and reward hard work too, offering incentives like
holidays for exemplary performers. But equally important in a
diverse organisation are universally appealing benefits.
3. Our Discount Card offers every employee discounts with
more than 100 leading companies, enabling them to save money on
things that matter to them, from driving lessons, holidays and days
out to iPods, CDs, computers and clothing.
None of this is any use if it doesn’t engage and inspire our staff.
So we gain regular and detailed feedback through our independently
conducted Viewpoint survey
Key viewpoint results:
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