Marketing means more business
"Marketing means more business" was the theme of this year's National Hotel Marketing Conference, which took place on Feb 17th at the Royal Horseguards Hotel in London, and it certainly lived up to its title.
The conference organiser, Martin Evans, kindly invited me to speak about the general issues facing hotel marketeers and my amateur slot was followed by an impressive range of expert speakers, all of whom gave hard, practical advice to their audience of hoteliers and travel industry professionals. We came away with lots of ideas - I'll be implementing some of them at Pride of Britain straight away - to stay ahead of the competition in our fast changing world. Much emphasis was placed on the digital marketing tools of course but we also learned about customer care, selling over the phone and even a success story that still relies on good old print and paper.
This was the first time I had attended the NHMC. It will not be the last!