McDonald's has announced that it is to adopt MSC-certified white fish across Europe in a move that, on the face of it, looks like excellent news for sustainable fishing.
MSC seems to be a pretty stringent standard and it is the first time that a fast food firm of McDonald's size has committed to it.
Is this a step in the right direction? Or should McDonald's and the like be doing more?
http://www.caterersearch.com/Articles/2011/06/08/338610/McDonald39s-switches-to-MSC-certified-fish-across.htm