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Business vitali-tea: Maximising on missed opportunities in the hot beverage sector

Business vitali-tea: Maximising on missed opportunities in the hot beverage sector

Many consumers see tea as a drink to be enjoyed in the comfort of their own home. However, often less considered are the potential wellbeing benefits of taking a tea break out of the house, as well as the social advantages of drinking a cuppa in a public space.

To help navigate the missed opportunity tea presents in the hot beverage industry, BRITA Professional have conducted in-depth, independent research on the views of 1,000 tea drinkers and their thoughts and preferences when drinking tea out of home.

This report will analyse the challenges facing the hot beverage sector, as well as provide practical advice on how to make the most of the opportunity tea presents.

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.